About Us

I am Elsabe Hurn, the owner and creative mind behind Sure-Fit Designs™ South Africa and Sure-Fit Academy SA. I am passionate about pattern design and garment sewing and have been working in the industry since 2009.

In 2016 I became the South African distributor and pattern fitting expert for Sure-Fit Designs™ Pattern Fitting and Sewing System, helping my customers to perfect their basic patterns so that it fits their unique body shape. On my Academy you will find my step by step Design and Sew Alongs which is a favourite with my local and international customers wanting to learn more about pattern making.

I also like sharing my sewing tips and techniques on garment sewing on my YouTube Channel ‘Sew Stylish with Elsabe’.